OIOpublisher Direct Advertising Solution

OIOpublisher has recently released version 2.04 of their ad management application. Archon Digital was trying out the beta version a day before the official release.

A Complete Advertising Solution

What makes version 2.04 so special is that you can now run it as a stand-alone application separate from Wordpress. There is a huge advantage to this as you are no longer limited to a Wordpress blogging platform to be able implement direct advertising sales online. These are their high points as taken from their website

• Get the best direct sales platform, forget the middlemen
• Keep 100% of what you sell your ads for
• Take all the hard work out of selling all forms of ads
• We help you gain exposure through our marketplace
• Simple to setup, simple to use, simple to earn
• Take control of your ad space with OIOpublisher

OIOpublisher started as a free Wordpress plugin in 2007 for use as a way to automate the sale of paid reviews and text links. The past year has seen the rapid evolution of the product from plugin to stand-alone application and is now one of the best direct advertising solution for people running websites.

The application allows the website owner to sell paid reviews and text links, also banner ads, custom products and possibly more items in the future.

Cash or Credit

Advertisers can be given a choice on the mode of payment. An Entrecard payment module was also released which allows the publisher to accept Entrecard credits as a form of payment.

Hopefully more payment modules would be available in the future.

Marketplace

OIOpublisher has a very good marketplace full of quality blogs in a wide variety of categories. The potential for this ad network to grow plus the possibility of CPC ads introduced as “fillers” are all very much possible in the near future

More than Meets the Eye

Personally, I think OIOpublisher is a good investment worth more the the actual price. Multiply your ad price a few dozen times over and you’d still fall short of quantifying the value of this total advertising solution.

Tags: ad server, application

This article was published on Saturday, October 4th, 2008 at 1:38 am under Advertising, Featured. You can follow any reactions to this article through the RSS 2.0 feed. We'd love to hear what you have to say. You can leave a response, or trackback from your own site.